Start360 Group is urging companies to bring back the human element

Brand loyalty is consistently falling, and Newcastle-based direct marketing specialist Start360 Group is urging companies to use direct and personalised marketing strategies to retain and win customers back.

Start360 Group was founded in Newcastle in 2012 by Managing Director Glen Lowes in response to a gap in the market for interactive and personalised marketing solutions. “Research was showing that consumers were becoming turned off by consistent, identical, above the line marketing solutions and I saw an opportunity to capitalise on that and offer alternative marketing solutions,” said Managing Director at Start360 Group, Glen Lowes.


Rather than high-cost, unmeasurable and impersonal marketing strategies, customer acquisition specialists Start360 Group offer cost-effective, measurable and tailor-made marketing solutions that deliver ‘the personal touch’ and guarantee high ROI.

Start360 Group believes it is through the use of the human element that it has been able to build brand loyalty for their clients. Using in-person promotions, at Start360 Group they go direct to customers. Meeting with customers in person allows them to build relationships, handle queries and instill consumer confidence.


Start360 Group believes in-person promotions are far more effective than digital advertising. Face-to-face marketing strategies mean Start360 Group is not limited to words on a billboard or seconds on a TV advert. Face-to-face interactions are hard to ignore or overlook. Companies spend millions of pounds on advertising campaigns that provide no real accurate, measurable results and feedback. The way people view TV is changing and as a result marketing has been forced to evolve.


Start360 Group recently acquired a new client to its portfolio: one of the UK’s leading broadband and telecoms providers. They have fast gained a reputation for delivering both quality and quantity results for their clients. “The key to our success, without a doubt, is the human element. We have high customer service standards and we are committed to delivering an outstanding customer experience every time. Human interaction is the strategy that allows us to maintain high customer service standards and build brand loyalty for our clients,“ said Glen Lowes.


Start360 Group is an ambitious and dynamic outsourced sales and marketing company based in the heart of Newcastle’s city centre. At Start360 Group they specialise in customer acquisition through in-person promotions at events and venues throughout the North East.  Their expertise lies in increasing market share and raising brand awareness, for their client portfolio, through face-to-face promotional marketing and sales campaigns.  In a world of ever advancing technologies, Start360 Group offers clients something that is often lacking in today’s digital world: the personal touch.


Published:  3rd November 2015


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