Start360 Group Motivated by AS Roma’s Will to Win

Earlier this month, AS Roma produced one of the greatest Champions League upsets ever, beating Barcelona 3-0 at the Stadio Olimpico to secure a 4-4 aggregate draw, seeing the Italian side progress to the semi-finals on away goals. Start360 Group were inspired by the side’s will to win and used it as motivation for one of their morning meetings.

Going into the second leg, Barcelona had only conceded three goals in the whole campaign, therefore making Roma huge underdogs. Considered one of the best teams in the world, boasting stars like 4 times Golden Boot winner, Lionel Messi, no one predicted the outcome. Roma were trailing 4-1 from the first leg; however, the fightback began in the sixth minute through Edin Dzeko, the same player who scored the side’s crucial away goal in the first leg at the Nou Camp. Danielle De Rossi grabbed Roma’s second from the penalty spot in the 58th minute, meaning one more goal would see them overturn the 4-1 deficit to progress into the next round. In the 83rd minute, Kostas Manolas was the hero, grabbing the crucial third goal that saw Roma go on to become the third side in Champions League history to overturn a three-goal deficit after the first leg in the knockout stages.


The Roma squad cost just over £350 million to assemble while the Spanish giants, Barcelona have a team that cost over £943 million. On paper, there was only one winner, however, Roma’s incredible will to win and their fighting spirit saw them overturn the initial 4-1 defeat, securing a 4-4 draw on aggregate that saw the Italian side go through on away goals.


Event marketing specialists, Start360 Group are huge sports fans. The firm is currently the sponsors of Newcastle Falcons and scrum-half Sonatane Takulua. Managing Director, Glen Lowes believes there are many transferable skills between business and sport; winning mentality, competitive spirit and teamwork and the Newcastle-based firm were inspired by Roma’s incredible win and used it as the motivation for one of their morning meetings.


During the meeting, Mr Lowes spoke about the teamwork that was on display as the eleven Roma players fought for each other. The competitive spirit which saw the team give it their all despite the odds being against them and the incredible will to win which saw the side keep going to get the vital goal in the 83rd minute.


“The odd were stacked against Roma but after the first goal went in, it was game on, and you could see the fight and determination in every player.” commented Glen Lowes, Managing Director at Start360 Group.


Start360 Group is one of the North East’s premier event marketing firms. They specialise in customer acquisition through in-person promotions. Their expertise lies in increasing market share and raising brand awareness through interactive and innovative marketing solutions, delivered with a smile and a handshake. Mr. Lowes hosts daily morning meetings to motivate and inspire the firm’s staff and contractors to achieve maximum productivity, and with a workforce of sports lovers, the champions league meeting had the desired effect.

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