Inspired by the All Blacks...

When we created our core values, we wanted to think bold and think big. We were searching for a meaning beyond profit – a shared purpose. 

We’d seen the success of value-led purpose-driven storytelling in the All Blacks’ camp, and wanted to put it into practice ourselves.

Rugby – like business and like life – is a game played primarily in the mind.

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...this led us to create the following core values in our business:

Sweep the sheds

Never be too big to do the small things that need to get done

Go for the gap

When you’re on top of your game, change your game

Play with purpose

Always ask “why?”

Pass the ball

Leaders create leaders

Create a learning environment

Leaders are teachers

Embrace Expectations

Aim for the highest level

Keep your head blue

Control your attention

Ritualise to actualise

Create and be part of the culture

Write your legacy

This is YOUR time so make the most of it

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